Social Media

The 6 Most-Used SNS Platforms in Japan

Social networking sites, or SNS for short, are widely used around the world by people of all ages and backgrounds. It’s not unusual to have multiple SNS accounts, or for one user to utilize one platform for multiple purposes. Each platform has a slightly different target user and purpose, although there is a lot of overlap. Japan is no exception, with the average adult being registered on several different platforms. However, Japanese users differ from those in other countries as to which SNS platforms are preferred. As an example, Instagram was slower to catch on in Japan than it was in other places, although its Japanese user base is now…