Effective Copywriting

Effective copywriting requires not only a superior command of language and effective written communication skills, but also a strong understanding of SEO.

On the one hand, similar to a copywriter, your content needs to resonate or encourage people to take a desired action. However, when it comes to writing for the web you cannot write in the same way you would for a newspaper or a magazine. Instead, there are specific conventions that can dictate how a piece of content online performs. For example, simply writing a piece of content, no matter how beautiful its composition or prose, will not mean anything if it does not answer a search query that people actually have. This is where an understanding of SEO and search engine marketing proves indispensable.

As you can imagine, web copywriting can be a difficult task even in one’s native language thanks to the unique combination of skills and knowledge necessary. When faced with the prospect of doing business in another market that has a notoriously difficult language for non-native speakers, the difficulty of this undertaking gets that much harder.

At Wasabi Communications, we combine over 15 years of experience in digital marketing with multilingual capabilities in order to help organizations successfully enter the Japanese market.

To find out how we can help your organization through Japanese web copywriting services contact us to schedule a call or face-to-face meeting at our Tokyo office: