Why website localization is important
Whether your business is just beginning to create a Japanese version of your website or you are continuing the process of converting an already existing site, it’s important to localize each page and element of your entire website. In other words, creating a Japanese-language microsite is simply not enough: users in Japan want the same top-notch experience as your users elsewhere, and creating a condensed version or microsite runs the risk of alienating your Japanese audience. Over the long term, website localization is a cost-effective way to establish and strengthen connections with your customers.
Why website localization is important
Whether your business is just beginning to create a Japanese version of your website or you are continuing the process of converting an already existing site, it’s important to localize each page and element of your entire website. In other words, creating a Japanese-language microsite is simply not enough: users in Japan want the same top-notch experience as your users elsewhere, and creating a condensed version or microsite runs the risk of alienating your Japanese audience. Over the long term, website localization is a cost-effective way to establish and strengthen connections with your customers.