Even if your company website is extremely successful in other countries, it can be difficult to have the impact you seek in Japan if your content is not localized for the audience. Product descriptions, page design, and calls to action that may be effective in other countries may not come across in the same tone for the market in Japan. This is why website localization is extremely important. Website localization involves adapting and translating not only the words of your website, but also its flow, appearance, layout, and other aspects to create the most culturally relevant experience for users.

Whether your business is just beginning to create a Japanese version of your website or you are continuing the process of converting an already existing site, it’s important to localize each page and element of your entire website. In other words, creating a Japanese-language microsite is simply not enough: users in Japan want the same top-notch experience as your users elsewhere, and creating a condensed version or microsite runs the risk of alienating your Japanese audience. Over the long term, website localization is a cost-effective way to establish and strengthen connections with your customers.

Our team provides complete website localization services that address cultural elements of content, navigation and communication styles, currency, address, and other transactional information conversion, and presenting a friendly, professional local voice that captures the personality and mission of your company. We have long helped clients around the world create and adjust their websites for the Japanese market, and our process includes steps such as Japanese keyword research, updating and adding content relevant to Japanese audiences, improving your SEO and creating unique URLs that are more effective in Japan, adapting images, colors, and symbols to the audience, and quality assurance of localization across your website’s pages and features. We can also help with a general localization review of your existing site, as well as landing page creation. Contact us today to find out how we can help you with all of your website localization needs.

Many international businesses struggle to gain a foothold with their online business when they enter the Japanese market. Even if a business has a Japanese-language website, they may not be seeing the traction they’re aiming for. The root of the problem is typically insufficient web localization. While translation of your content from English to Japanese is necessary, simply using machine translation without understanding linguistic nuance and cultural preferences can make for an awkward and unprofessional experience for users in Japan. The Japanese market has very specific expectations for website formats and content, including everything from font color to text spacing to sentence flow. This makes localization a pivotal factor in your audience’s first impression of your website and your overall success. It is particularly important for e-commerce sites, which include detailed descriptions of products. Without a good localization review by a local team, you run the risk of your business and purchase experience looking suspicious or unprofessional. Localization review is one of our specialties, and we have helped hundreds of international clients optimize their websites for the local market in Japan. Or, if your company has a Japan-based team, we can work collaboratively with them to synthesize your content for optimal impact. We help make it easy for users to browse websites and shop smoothly and without fear. Our Localization Review involves a thorough review of your website’s content and all aspects of its appearance to provide an optimal experience for the Japanese market and benefit your business.

With the amount of competition out there these days, it has never been more important to have a website with high-quality content that is focused on your audience. The reason for this is that search engine technology is now able to analyze and determine the quality of your website’s content. So, in order to achieve your SEO objectives, you need to ensure that you are publishing quality, share-worthy content on your website. And due to its ever-growing presence and influence, you need to continuously update and monitor your social media content. Our team’s expertise can help with all of these aspects and design and implement strategies to help you achieve your unique goals. We provide Japanese content marketing solutions that will support your business growth here in Japan. Our content marketing services include: