Online advertising In Japan
Japan currently holds the honor of having the third-largest advertising market in the world, falling behind only the United States and China. With so much business conducted online these days, search engine advertising in key markets–including Japan–is one of the most effective ways to draw and maintain customers. However, to develop and deploy the best advertising campaigns in specific localities, it’s important to know which types of campaigns on which search engines will produce the best results. The first step to success in the Japanese market is understanding that the search engine landscape in Japan is slightly different from the rest of the world.
While Google is clearly the worldwide front-runner in search engine activities and advertising, unlike the United States and other countries, Yahoo! is still a major player. In fact, when we look at the total number of online searches conducted in Japan during 2020, Google and Yahoo! Japan combined make up 90% of all searches. That leaves just a tiny fraction of searches being conducted elsewhere, meaning your company should prioritize these top two search engines. And, although Google takes up the lion’s share of searches in Japan, Yahoo! Japan should not be ignored when it comes to your advertising campaigns
While Google is clearly the worldwide front-runner in search engine activities and advertising, unlike the United States and other countries, Yahoo! is still a major player. In fact, when we look at the total number of online searches conducted in Japan during 2020, Google and Yahoo! Japan combined make up 90% of all searches. That leaves just a tiny fraction of searches being conducted elsewhere, meaning your company should prioritize these top two search engines. And, although Google takes up the lion’s share of searches in Japan, Yahoo! Japan should not be ignored when it comes to your advertising campaigns
Online advertising In Japan
Japan currently holds the honor of having the third-largest advertising market in the world, falling behind only the United States and China. With so much business conducted online these days, search engine advertising in key markets–including Japan–is one of the most effective ways to draw and maintain customers. However, to develop and deploy the best advertising campaigns in specific localities, it’s important to know which types of campaigns on which search engines will produce the best results. The first step to success in the Japanese market is understanding that the search engine landscape in Japan is slightly different from the rest of the world.
While Google is clearly the worldwide front-runner in search engine activities and advertising, unlike the United States and other countries, Yahoo! is still a major player. In fact, when we look at the total number of online searches conducted in Japan during 2020, Google and Yahoo! Japan combined make up 90% of all searches. That leaves just a tiny fraction of searches being conducted elsewhere, meaning your company should prioritize these top two search engines. And, although Google takes up the lion’s share of searches in Japan, Yahoo! Japan should not be ignored when it comes to your advertising campaigns
While Google is clearly the worldwide front-runner in search engine activities and advertising, unlike the United States and other countries, Yahoo! is still a major player. In fact, when we look at the total number of online searches conducted in Japan during 2020, Google and Yahoo! Japan combined make up 90% of all searches. That leaves just a tiny fraction of searches being conducted elsewhere, meaning your company should prioritize these top two search engines. And, although Google takes up the lion’s share of searches in Japan, Yahoo! Japan should not be ignored when it comes to your advertising campaigns
Yahoo Ads vs. Google Ads
Despite the popularity of Google, a large portion of Japanese users are still loyal to Yahoo! Japan, which dominated the online search scene in the early 2000s. Yet even in the period from October 2019 until October 2020, approximately 25% of searches on mobile devices in Japan were conducted on Yahoo! This makes sense, since Yahoo! Japan is the biggest portal site in the country, and many users have Yahoo! Japan pre-installed on their smart phones and other devices as the default search tool. This brand recognition and brand loyalty give it huge power in the country, and the company continues to be a household name.
Yahoo Ads vs. Google Ads
Despite the popularity of Google, a large portion of Japanese users are still loyal to Yahoo! Japan, which dominated the online search scene in the early 2000s. Yet even in the period from October 2019 until October 2020, approximately 25% of searches on mobile devices in Japan were conducted on Yahoo! This makes sense, since Yahoo! Japan is the biggest portal site in the country, and many users have Yahoo! Japan pre-installed on their smart phones and other devices as the default search tool. This brand recognition and brand loyalty give it huge power in the country, and the company continues to be a household name.
Benefits of Yahoo Ads
Yahoo! Japan searches utilize Google’s platform, which provides ease of use and familiarity for users switching between the two. But for advertisers, Yahoo’s ad platform differs from Google’s and provides several advantages. Rebranded from Yahoo Promotional Ads to Yahoo! Japan Ads in 2020, the platform offers a full suite of English-language management tools, making international business easy. The platform also includes a Campaign Management Tool with a variety of useful features, all of which allow our team to work seamlessly with your company to develop and analyze reports and implement the most effective strategies. Yahoo! Japan offers several types of ads that appear on the search results pages, as well as on partnering websites. Each ad is subject to Yahoo’s editorial review, ensuring that your campaign will reach the target audience.
Benefits of Yahoo Ads
Yahoo! Japan searches utilize Google’s platform, which provides ease of use and familiarity for users switching between the two. But for advertisers, Yahoo’s ad platform differs from Google’s and provides several advantages. Rebranded from Yahoo Promotional Ads to Yahoo! Japan Ads in 2020, the platform offers a full suite of English-language management tools, making international business easy. The platform also includes a Campaign Management Tool with a variety of useful features, all of which allow our team to work seamlessly with your company to develop and analyze reports and implement the most effective strategies. Yahoo! Japan offers several types of ads that appear on the search results pages, as well as on partnering websites. Each ad is subject to Yahoo’s editorial review, ensuring that your campaign will reach the target audience.
Our Yahoo Ads
Services
Account Restructuring
Wasabi Communications also offers account restructuring services to improve your advertising campaign performance. Account restructuring is one of the most decisive factors in the efficacy of your advertising activities. Our team constantly studies methods and new information to stay up-to-date on the best strategies to maximize performance and meet all objectives.
Account Management
Paid search campaigns allow you to target your audiences based on your chosen demographics and guarantee that your message hits its mark. Our Paid Search experts will manage your campaigns (be it Search, Display or Remarking campaigns), closely monitor your ad performance and make the necessary optimizations so that they are always on point.
Google Data Studio Reporting
Each client uses different reporting styles. With Google, you have the option of using Google Data Studio Reporting. This is a powerful tool for reports and analysis, and Wasabi Communications can assist with Google Data Studio reporting. We can also merge the data from your Yahoo! Japan Ads account and synthesize information across platforms so you can view your performance data all in one place.
Our Yahoo Ads
Services
Account Restructuring
Wasabi Communications also offers account restructuring services to improve your advertising campaign performance. Account restructuring is one of the most decisive factors in the efficacy of your advertising activities. Our team constantly studies methods and new information to stay up-to-date on the best strategies to maximize performance and meet all objectives.
Account Management
Paid search campaigns allow you to target your audiences based on your chosen demographics and guarantee that your message hits its mark. Our Paid Search experts will manage your campaigns (be it Search, Display or Remarking campaigns), closely monitor your ad performance and make the necessary optimizations so that they are always on point.
Google Data Studio Reporting
Each client uses different reporting styles. With Google, you have the option of using Google Data Studio Reporting. This is a powerful tool for reports and analysis, and Wasabi Communications can assist with Google Data Studio reporting. We can also merge the data from your Yahoo! Japan Ads account and synthesize information across platforms so you can view your performance data all in one place.