Advertising on Social Channels

Our knowledge and grasp of trends here in Japan allows us to run focused and effective social media campaigns for your brand. Social media has a lightning-fast pace no matter where you are in the world, and to zero in on your target clients in the Japanese market, you need a savvy, multilingual team that knows how to target the right audience immediately to get real results.

Social media is a huge part of our strategy as it has become an integral part of everyday life, both around the world and right here in Japan. In fact, it’s become so ingrained in society that online advertising surpassed TV advertisement spending worldwide by approximately $40 billion USD in 2018. In that same year, 40% of advertising budgets were directed to online efforts. Social media takes up a huge share of that percentage, and it can mean big wins for your business. But simply dumping your advertising budget into campaigns without a solid strategy isn’t going to produce the results you want.

As in other places around the globe, social media in Japan has fast become one of the most effective methods for advertising services and products. Each platform is a finely-tuned machine in itself, and it’s imperative to have a firm grasp of the ins and outs of each one and how each is used locally to maximize effectiveness.

Our team is ready to manage, review, and leverage your social media campaigns to broaden your reach and help you achieve your goals. We offer end-to-end social media advertising solutions and a customized process with your goals in mind. And, as a Tokyo-based agency, we can provide you with insights that give you an edge and hone in on the right audience.

Advertising on Social Channels


Our knowledge and grasp of trends here in Japan allows us to run focused and effective social media campaigns for your brand. Social media has a lightning-fast pace no matter where you are in the world, and to zero in on your target clients in the Japanese market, you need a savvy, multilingual team that knows how to target the right audience immediately to get real results.

Social media is a huge part of our strategy as it has become an integral part of everyday life, both around the world and right here in Japan. In fact, it’s become so ingrained in society that online advertising surpassed TV advertisement spending worldwide by approximately $40 billion USD in 2018. In that same year, 40% of advertising budgets were directed to online efforts. Social media takes up a huge share of that percentage, and it can mean big wins for your business. But simply dumping your advertising budget into campaigns without a solid strategy isn’t going to produce the results you want.

As in other places around the globe, social media in Japan has fast become one of the most effective methods for advertising services and products. Each platform is a finely-tuned machine in itself, and it’s imperative to have a firm grasp of the ins and outs of each one and how each is used locally to maximize effectiveness.

Our team is ready to manage, review, and leverage your social media campaigns to broaden your reach and help you achieve your goals. We offer end-to-end social media advertising solutions and a customized process with your goals in mind. And, as a Tokyo-based agency, we can provide you with insights that give you an edge and hone in on the right audience.

The following are the social media channels we can use to manage campaigns for your business:


Facebook

26 Million Monthly Active Users
in Japan
Click for Info

Instagram

33 Million Monthly Active Users
in Japan
Click for Info

Twitter

45 Million Monthly Active Users
in Japan
Click for Info

LinkedIn

2 Million Monthly Active Users
in Japan
Click for Info

Facebook

26 Million Monthly Active Users
in Japan
Click for Info

Instagram

33 Million Monthly Active Users
in Japan
Click for Info

Twitter

45 Million Monthly Active Users
in Japan
Click for Info

LinkedIn

2 Million Monthly Active Users
in Japan
Click for Info

Facebook


Facebook is the fifth-largest social media network in Japan. It has a huge user base and represents a great opportunity to reach older audiences as it has a huge amount of content relevant to people active within the workforce. In Japan, Facebook is primarily used as a network for professionals, equivalent to the way LinkedIn is used in western countries. It’s a great platform for goods and services aimed at middle-aged adults, households, and companies, making it great for both B2B and BTC leads.

Facebook


Facebook is the fifth-largest social media network in Japan. It has a huge user base and represents a great opportunity to reach older audiences as it has a huge amount of content relevant to people active within the workforce. In Japan, Facebook is primarily used as a network for professionals, equivalent to the way LinkedIn is used in western countries. It’s a great platform for goods and services aimed at middle-aged adults, households, and companies, making it great for both B2B and BTC leads.

Instagram


Among all social media platforms in Japan, in recent years Instagram has experienced the greatest growth by far. Due to its visually-engaging format, Instagram is the perfect channel for companies in the food & beverage, fashion, and beauty industries. It’s ideal for engaging younger audiences, and, with its eye-catching ads, it is particularly appealing to young women. It’s also the first channel to utilize influencer marketing campaigns. Instagram is still experiencing growth, making it a great opportunity for both creativity and expanding your audience.

Instagram


Among all social media platforms in Japan, in recent years Instagram has experienced the greatest growth by far. Due to its visually-engaging format, Instagram is the perfect channel for companies in the food & beverage, fashion, and beauty industries. It’s ideal for engaging younger audiences, and, with its eye-catching ads, it is particularly appealing to young women. It’s also the first channel to utilize influencer marketing campaigns. Instagram is still experiencing growth, making it a great opportunity for both creativity and expanding your audience.

Twitter

Twitter is currently the dominant channel in the Japanese social media landscape, with an impressive 45 million users in the country. With its many targeting options such as honing in on followers of specific accounts, conversation topics, and interests, it’s undeniably the most powerful platform to engage a huge amount of users in real time. And, with 67% of Twitter monthly users frequenting the platform for the purposes of getting information and exchanging opinions on products and services, it is ideal for driving brand awareness. Users come from a range of backgrounds, so it’s also a great place to analyze customer behavior.

Twitter

Twitter is currently the dominant channel in the Japanese social media landscape, with an impressive 45 million users in the country. With its many targeting options such as honing in on followers of specific accounts, conversation topics, and interests, it’s undeniably the most powerful platform to engage a huge amount of users in real time. And, with 67% of Twitter monthly users frequenting the platform for the purposes of getting information and exchanging opinions on products and services, it is ideal for driving brand awareness. Users come from a range of backgrounds, so it’s also a great place to analyze customer behavior.

LinkedIn


Despite boasting more than 2 million active users in Japan, LinkedIn is not as widely used in Japan as it is in the rest of the world. In fact, in Japan it is considered a very niche social media channel. Its low popularity here is rooted in a handful of different reasons: one is cultural, as changing jobs is not very common in Japan, and another has to do with popularity, as Facebook has already filled the slot of professional networking tool for many professionals in Japan. Plus, the culture of exchanging physical business cards (名刺交換) is still very strong in Japan, and meeting in person remains the preferred method for conducting business.
Although its use is limited in Japan right now, LinkedIn nonetheless has potential as a channel for companies looking to reach a more professional and educated audience, such as key decision-makers, including CIOs and CTOs who are more likely to engage with the platform. This makes it one of our top picks for B2B lead generation.

LinkedIn


Despite boasting more than 2 million active users in Japan, LinkedIn is not as widely used in Japan as it is in the rest of the world. In fact, in Japan it is considered a very niche social media channel. Its low popularity here is rooted in a handful of different reasons: one is cultural, as changing jobs is not very common in Japan, and another has to do with popularity, as Facebook has already filled the slot of professional networking tool for many professionals in Japan. Plus, the culture of exchanging physical business cards (名刺交換) is still very strong in Japan, and meeting in person remains the preferred method for conducting business.
Although its use is limited in Japan right now, LinkedIn nonetheless has potential as a channel for companies looking to reach a more professional and educated audience, such as key decision-makers, including CIOs and CTOs who are more likely to engage with the platform. This makes it one of our top picks for B2B lead generation.

Our Process


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1.

Find the right Channel

Our first step is to do a deep dive into your offerings and goals, which will allow us to propose the social media channels that best suit your purposes.

2.

Find your Audience

If you are not already aware of exactly who your social media audience is, don’t worry! We investigate demographics and engagement and provide you with effective targeting.

3.

Strategy Creation

Next, we create a tailor-made strategy for each platform in order to reach your KPI and provide your audience with the best content.

4.

Ads Creation

At this stage, we will clearly define copy and calls-to-action. No need to worry about messages getting lost in translation: these will be created by our Japanese native team. As part of this step, we’ll also discuss the types of ads that will drive the best results for your business.

5.

Account/
Campaign Build

Finally, we’ll set up your account (if necessary) and build and launch your paid social campaigns.

6.

Monthly Optimizations
and Reporting

In order to keep your campaigns continuously focused on your objectives, we will monitor and optimize each campaign on a monthly basis and provide you with performance reports. In addition to the visualized data, our team will also present recommendations for your next steps based on our analysis.

1.

Find the right Channel

Our first step is to do a deep dive into your offerings and goals, which will allow us to propose the social media channels that best suit your purposes.

2.

Find your Audience

If you are not already aware of exactly who your social media audience is, don’t worry! We investigate demographics and engagement and provide you with effective targeting.

3.

Strategy Creation

Next, we create a tailor-made strategy for each platform in order to reach your KPI and provide your audience with the best content.

4.

Ads Creation

At this stage, we will clearly define copy and calls-to-action. No need to worry about messages getting lost in translation: these will be created by our Japanese native team. As part of this step, we’ll also discuss the types of ads that will drive the best results for your business.

5.

Account/
Campaign Build

Finally, we’ll set up your account (if necessary) and build and launch your paid social campaigns.

6.

Monthly Optimizations
and Reporting

In order to keep your campaigns continuously focused on your objectives, we will monitor and optimize each campaign on a monthly basis and provide you with performance reports. In addition to the visualized data, our team will also present recommendations for your next steps based on our analysis.

No matter if you are starting from scratch or have years of experience in social media advertising,
our team’s expertise is second to none when it comes to getting the most out of advertising in the Japanese social media world.
Whether your goal is in generating brand awareness, driving traffic, or boosting conversions,
Wasabi Communications has your back.

Get in touch today!